CoActive Communications

Messages That Create Mindshare

Welcome!

Now in our fifteenth year, CoActive’s service offering is broader than ever before. In addition to public and media relations, we provide patient advocacy relations, market research, social media outreach, documentary-style video production and marketing communications services.

Take a look around and let us know how we can help you reach your next milestone. 

What We Do

Icon for Positioning Positioning & Messaging

We ensure your key messages are uniform and succinct and can be linked to the most important trends and influences resonating with your target audiences.  The outcome: credibility and recognition as a leader within your market.

Icon representing Publicity & Outreach Publicity & Outreach

Issuing a press release with a dedicated strategy and outreach campaign is the only way to ensure positive results that reach your target audiences.  CoActive has long-standing press and social media relationships and a proven track record of success that comes from knowing what editors, reporters and bloggers want and when they want it.

Icon for Marcom & Branding Marcom & Branding

You want customers to know what you have, how it benefits them and why it’s better. We help to define your core messages, package and position them within a variety of traditional and interactive/web-based marcom programs to achieve alignment throughout all communication channels.

Icon for Market Research Market Research

It’s not knowing the answers; it’s about knowing the answers to the right questions. We find out what is important to your customers first, then ask questions that get to the crux of what's important for you to understand. We translate these findings in a format that will allow you to transform your business.

Icon for Social Media Social Media

The most successful social media campaigns are those that deliver meaningful information while reinforcing credibility.  We help our clients to identify not only the right information to share across social media streams but also the desired frequency to maintain integrity and loyalty.

Icon for Advocacy Relations Advocacy Relations

We are experienced at working closely with advocacy groups, physicians and the media to reach the people that support your goals, influence product decisions and benefit from your services.

Icon for Special Events Special Events

Whether you are looking to announce breaking news to top-tier reporters at a convention or build grassroots awareness at the community level, CoActive can help. We’ve facilitated a variety of press conferences, media tours, ribbon-cutting ceremonies, product showcases and much more!

Icon for Papers &Publications Papers & Publications

With a medical writing team comprised of healthcare specialists and former editors, our specialized publication services marry academia and journalism to effectively ensure that your clinical data is professionally rendered into print and to the podium.

Icon for Video Video News Production

While a picture tells a thousand words, a video tells the whole story.  We work with you, your stakeholders, customers and patients to develop compelling content.  Then, we bring on highly talented pre-and post- production resources to oversee the process from start to finish.

Who We Are

Photo of Rick

Rick Roose

President

Rick has delivered results-oriented strategic communication programs for pharmaceutical, biotech and diagnostics companies for nearly 30 years.

Carmen's Photo - 2016-01-28

Carmen Caricchio

CEO

Carmen has helped numerous biotechnology, neurotechnology and medical device companies gain awareness in the news, on Wall Street and in legislative circles.

Photo of Kim Tietz

Kim Tietz

VP, Branding & Marketing

Kim provides strategic planning, 'right-brain' market research and tactical marcom solutions to build and sustain solid brands.