CoActive is an award-winning full-service communications agency dedicated exclusively to the healthcare, life sciences and medical technology industries.
We create an identity for our clients, introduce new therapeutics and medical devices to the marketplace and publicize the ways in which patients are benefiting from new breakthroughs in treatment.
Positioning & Messaging
We ensure your key messages are uniform and succinct and can be linked to the most important trends and influences resonating with your target audiences. The outcome: credibility and recognition as a leader within your market.
Publicity & Outreach
Issuing a press release with a dedicated strategy and outreach campaign is the only way to ensure positive results that reach your target audiences. CoActive has long-standing press and social media relationships and a proven track record of success that comes from knowing what editors, reporters and bloggers want and when they want it.
Marcom & Branding
You want customers to know what you have, how it benefits them and why it’s better. We help to define your core messages, package and position them within a variety of traditional and interactive/web-based marcom programs to achieve alignment throughout all communication channels.
Market Research
It’s not knowing the answers; it’s about knowing the answers to the right questions. We find out what is important to your customers first, then ask questions that get to the crux of what's important for you to understand. We translate these findings in a format that will allow you to transform your business.
Social Media
The most successful social media campaigns are those that deliver meaningful information while reinforcing credibility. We help our clients to identify not only the right information to share across social media streams but also the desired frequency to maintain integrity and loyalty.
Advocacy Relations
We are experienced at working closely with advocacy groups, physicians and the media to reach the people that support your goals, influence product decisions and benefit from your services.
Special Events
Whether you are looking to announce breaking news to top-tier reporters at a convention or build grassroots awareness at the community level, CoActive can help. We’ve facilitated a variety of press conferences, media tours, ribbon-cutting ceremonies, product showcases and much more!
Papers & Publications
With a medical writing team comprised of healthcare specialists and former editors, our specialized publication services marry academia and journalism to effectively ensure that your clinical data is professionally rendered into print and to the podium.
Video News Production
While a picture tells a thousand words, a video tells the whole story. We work with you, your stakeholders, customers and patients to develop compelling content. Then, we bring on highly talented pre-and post- production resources to oversee the process from start to finish.