With a proven track record of success, we employ a variety of tactics to ensure that your story receives the best news coverage possible. We have secured hundreds of placements for our clients within leading national newspapers, local and syndicated broadcast outlets, talk shows, trade publications, industry analysis publications and select speaking engagements. Our services include:

Patients ultimately make health care decisions. Therefore, reaching beyond the medical community is essential for both approved products and for products that are in mid- or late-stage clinical trials. We work directly with physicians to identify which messages resonate best with patients and package these messages into successful consumer education campaigns. We also garner participation from physicians, patients and patient advocacy groups to create community-based educational opportunities that drive news and raise awareness. Our services include:

Building relationships with key opinion leaders and developing a customer base is essential to the success of all our clients. Our approach is twofold. We work directly with the physician investigators to identify the real clinical benefits that our clients’ products provide. We also dig into the clinical data to identify the most relevant outcomes and determine what will drive interest from medical professionals. We offer:

Coalition Building between industry, advocacy groups, non-profits and elected officials is an effective way to increase public awareness of important health issues that no single entity could either execute credibly or fund alone. CoActive has been instrumental in creating partnerships with leading industry support alongside professional advocacy groups, patients and physicians. Our coalitions have produced powerful news coverage of important health issues and have resulted in national lobby efforts on Capitol Hill. Our services include: